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Heidi Roux

Strategic UX & Product Designer

I’m a UX leader who bridges research, behavior science, and product strategy to deliver health and wellness experiences people actually use.

 

With 20+ years in design and 15+ years in UX/UI, I’ve led global teams creating digital experiences that are clear, engaging, and effective. My work spans every step of the design process — from research and discovery to interaction design and polished UI. I collaborate closely with product, engineering, and stakeholders to connect strategy with execution, helping teams bring ideas to life through evidence-based design thinking and practical process improvements.

Featured Case Studies

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Behavior Change Strategy

Identified long-term engagement gaps and designed a model to increase user retention.

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Gamification in WebMD ONE

Applied game mechanics to boost active users in a global wellness platform.

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Making Research Part of the Process

Built UX research practice to shift product direction from assumptions to evidence-based decisions.

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Leadership & Impact

AI in UX Workflows

Introduced AI-assisted workflows for research and wireframe creation.

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Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Cross-cultural UX collaboration across the Pacific Northwest and Vietnam

Behavior Change Strategy

Created a model to shape product vision around gamified behavior adoption.

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Marble

A Little About Me

I help teams turn insight into simple, effective health experiences—through strong strategy, clear process, and thoughtful craft.

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