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Recommended Reading

I believe that good design starts with curiosity—and reading is one of the best ways I know to stay curious. This list highlights books that have influenced my perspective on UX, leadership, and human behavior, and continue to inspire the work I do today.

Actionable Gamification

Yu-kai Chou: Effective gamification combines game design, game dynamics, user experience, and business ROI. This book explores the interplay between these disciplines and captures the core principles that contribute to good gamification design.

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How to Change

from the master of human nature and behaviour change and Choiceology podcast host, Professor Katy Milkman, How to Change is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals.

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Nudge

Richard H. Thaler and Cass R. Sunstein show how no choice is presented to us in a neutral way. We are susceptible to biases that can lead us to make bad decisions but we can use sensible “choice architecture” to nudge people toward the best decisions without restricting freedom of choice.

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Talking to Strangers

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.

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Tiny Habits

BJ Fogg is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life.

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Atomic Habits

James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

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Influence

Robert B. Cialdini explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader

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Sway

Ori Brafman and Rom Brafman reveal the dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

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Thinking Fast & Slow

Daniel Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical insights into how choices are made and how we can guard against the mental glitches that often get us into trouble.

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Triggers

Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviors or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

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