Heidi Roux, Strategic UX & Product Designer
Turning complex challenges into simple, human-centered experiences.
DESIGN
EXPERTISE
UX/UI
PLAYER-COACH
GLOBAL DESIGN LEAD
✦
AI/ML WORK FLOWS
I'm a designer and leader whose career started in graphic design and moved through eCommerce, web, and UX. That path means I've personally designed everything from award-winning book layouts to brand-forward eCommerce experiences to complex web applications — and built the design systems that hold them together. I've led teams, mentored designers, and managed my own projects end-to-end. In every situation, I care about solving the actual business problem in a way that engages people and ships well.
How I Work
I bring structure, curiosity, and collaboration to every stage of the design process. My focus stays on solving the right problem, whether defining strategy, running research, or refining a visual detail.
I enjoy connecting the dots—identifying gaps in process, shaping product direction, and turning ideas into testable prototypes. My work is grounded in design thinking, data, and empathy, ensuring each decision supports both user outcomes and business goals.
Through structured UX practices and close cross-functional collaboration, my teams have increased engagement, improved usability scores, and reduced feature rework across enterprise platforms.
The result are products that feel effortless to use, with design decisions that can be explained, measured, and evolved.
What I Bring
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Deep expertise in design, best practice UX/UI leadership
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Skilled in research, UX strategy, and end-to-end product design
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Known for bridging gaps between teams and aligning around user needs
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Experienced across wellness, e-commerce, enterprise design, and entertainment design
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Collaborative leadership approach—mentoring designers and driving cross-team alignment
Beyond the Screen
Outside of work, I stay active through CrossFit and long walks around Portland with my husband. I also love illustrating, gardening, and creating immersive Halloween displays — my Dead Man’s Landing setup was even featured in The Oregonian. These creative outlets keep me curious and bring fresh perspective to my design work.
My Top 10 Clifton Strengths
This assessment from Gallup measures an individual's unique talents - their natural patterns of thinking, feeling and behaving.
1
Relator
Naturally forms genuine and mutually rewarding one-on-one relationships. Authenticity builds close, long-lasting connections that foster trust and confidence.
RELATIONSHIP BUILDING
6
Strategic
Weighs alternative paths and determines the best one. Ability to
anticipate different scenarios and plan ahead makes an agile decision-maker.
STRATEGIC THINKING
2
Maximizer
Focus on strengths as a way to stimulate personal and group excellence. Seeks to transform something strong into something superb.
INFLUENCING
7
Consistency
Easily and quickly makes judgments and creates systems that are fair to everyone. As a result, others know what to expect.
EXECUTING
3
Intellection
Characterized by intellectual activity. Introspective and appreciates intellectual discussions.
STRATEGIC THINKING
8
Belief
Core values guide and give purpose. Provides clarity, conviction and stability by living values.
EXECUTING
4
Learner
A great desire to learn and to continuously improve. The process of learning, is exciting rather than the outcome.
STRATEGIC THINKING
9
Input
Seek and store information. Pursuit of mastery and access to knowledge empowers credible and well-informed decisions.
STRATEGIC THINKING
5
Ideation
Reduces processes, ideas, or formulas to their basic parts. Ability to figure out
how pieces interrelate and why something does or doesn't function correctly.
STRATEGIC THINKING
10
Adaptability
Flexible and quickly adjusts to unexpected changes. Calm responses reassure others and helps guide appropriate responses to what people need.
RELATIONSHIP BUILDING