Heidi Roux, Strategic UX & Product Designer
Turning complex challenges into simple, human-centered experiences.
20+
YEARS IN DESIGN
​
15+
YEARS IN UX/UI
​
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GLOBAL DESIGN LEAD
✦
AI/ML WORK FLOWS
I’m a UX leader who bridges research, behavior science, and product strategy to deliver experiences people actually use. With over 15 years of experience creating digital products that balance user needs, business goals, and technical realities. I thrive at the intersection of strategy and craft—digging into problems, uncovering insights, and designing intuitive solutions that work in the real world.
How I Work
I bring structure, curiosity, and collaboration to every stage of the design process. Whether defining strategy, running research, or refining a visual detail, my focus stays on solving the right problem.
I enjoy connecting the dots—identifying gaps in process, shaping product direction, and turning ideas into testable prototypes. My work is grounded in design thinking, data, and empathy, ensuring each decision supports both user outcomes and business goals.
Through structured UX practices and close cross-functional collaboration, my teams have increased engagement, improved usability scores, and reduced feature rework across enterprise platforms.
The result: products that feel effortless to use, with design decisions that can be explained, measured, and evolved.
What I Bring
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20+ years in design, 15+ in UX/UI
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Skilled in research, UX strategy, and end-to-end product design
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Known for bridging gaps between teams and aligning around user needs
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Experienced across wellness, e-commerce, enterprise design, and entertainment design
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Collaborative leadership approach—mentoring designers and driving cross-team alignment
Beyond the Screen
Outside of work, I stay active through CrossFit and long walks around Portland with my husband. I also love illustrating, gardening, and creating immersive Halloween displays — my Dead Man’s Landing setup was even featured in The Oregonian this year. These creative outlets keep me curious and bring fresh perspective to my design work.
My Top 10 Clifton Strengths
This assessment from Gallup measures an individual's unique talents - their natural patterns of thinking, feeling and behaving.
1
Relator
You naturally form genuine and mutually rewarding one-on-one relationships. Your authenticity allows you to build close, long-lasting connections that foster trust and confidence.
RELATIONSHIP BUILDING
6
Strategic
You weigh alternative paths and determine the best one. Your ability to
anticipate different scenarios and plan ahead makes you an agile decision-maker.
STRATEGIC THINKING
2
Maximizer
You focus on strengths as a way to stimulate personal and group excellence. You seek to transform something strong into something superb.
INFLUENCING
7
Consistency
You can easily and quickly make judgments and create systems that are fair to everyone. As a result, others know what to expect from you.
EXECUTING
3
Intellection
You are characterized by your intellectual activity. You are introspective and appreciate intellectual discussions.
STRATEGIC THINKING
8
Belief
Your core values guide you and give you purpose. You provide clarity, conviction and stability by living your values.
EXECUTING
4
Learner
You have a great desire to learn and to continuously improve. The process of learning, rather than the outcome, excites you.
STRATEGIC THINKING
9
Input
You seek and store information. Your pursuit of mastery and access to knowledge empowers you to make credible and well-informed decisions.
STRATEGIC THINKING
5
Ideation
You reduce processes, ideas, or formulas to their basic parts. You figure out
how the pieces interrelate and why something does or doesn't function correctly.
STRATEGIC THINKING
10
Adaptability
You are flexible and quickly adjust to unexpected changes. Your calm responses reassure others and helps you respond to what people need.
RELATIONSHIP BUILDING