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Field Notes

 --- Articles from Heidi ---

The Cost of Limiting Creative Range

Labels are useful — until they quietly turn into limits. And when designers are constrained to a single lane for too long, the work inevitably starts to suffer.

5 Design Learnings

Over the years, I’ve learned that good design isn’t really about finding the cleverest solution. It’s really about developing better instincts.

Here are 5 things that have consistently shaped how I approach design.

This New Year, Learn Something

We tend to talk about learning as something big and dramatic: a new degree, a major career pivot, a full reinvention of who you are. But that’s not how learning usually works in real life. In practice, learning looks a lot more like behavior change.

The Invisible Work of Product Design

I often think about how much good product design depends on work most people never see. Not the screens. Not the flows. Not the final polish. But the invisible parts that shape whether good work is even possible in the first place.

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