Heidi Roux

UX & Product Design Leader

I lead product design teams while staying hands-on in complex, high-impact work. My focus is building scalable systems, aligning cross-functional partners, and shipping thoughtful digital experiences in ambiguous environments.

I’ve led and mentored distributed design teams supporting multi-product, enterprise platforms, scaled design systems across product lines, and partnered closely with engineering and product to move from concept to launch with clarity and momentum.



Design Strategy & Direction

Setting product design direction aligned to business strategy and user needs.



Team Leadership & Talent Growth

Building high-performing teams through mentorship, clarity, and craft accountability.



Scalable Systems & Design Quality

Establishing design systems, governance, and workflows that scale across products.



Complex Product Execution

Designing structured workflows and enterprise interfaces in high-ambiguity environments.

Featured Case Studies

Behavior Change Strategy

Designed an engagement model that addresses long-term motivation and sustained user return.

View

Daily Habits to Pathways

Transforming habit tracking into a guided, gamified learning experience that builds momentum over time.

View

Making Research Part of the Process

Built UX research practice to shift product direction from assumptions to evidence-based decisions.

View

Leadership & Impact

AI in UX Workflows

Introduced AI-assisted workflows to accelerate research, exploration, and early experience prototyping.

Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Led cross-cultural design collaboration across distributed teams, aligning vision and execution.

Behavior Change Strategy

Defined experience models that use gamification and progression to support meaningful behavior change.

A Little About Me

I help teams turn insight into clear, engaging experiences through strong strategy, thoughtful systems, and human-centered craft.