Heidi Roux
Designer and Leader
I'm a designer who cares deeply about the user's experience, whether that's a digital product's organization, beautifully designed packaging, or understanding what makes a tiny micro-interaction confusing. Years of working across apps, websites, branding, packaging, books, emails and more taught me that the primary goal of offering up a delightful experience doesn't change from medium to medium, they just wear different clothes.
I also step into leadership roles as needed and I love to build teams, shape process, and mentor designers — because sometimes the most impactful thing a designer can do is help other people do it better too.
Design Strategy & Direction
Setting product design direction aligned to business strategy and user needs.
Player-coach & Talent Growth
Building high-performing teams through mentorship, clarity, and craft accountability.
Scalable Systems & Design Quality
Establishing design systems, governance, and workflows that scale across products.
Complex Product Execution
Designing structured workflows and enterprise interfaces in high-ambiguity environments.
Featured Case Studies
Player-Coach & Impact
AI in UX Workflows
Introduced AI-assisted workflows to accelerate research, exploration, and early experience prototyping.
Scaling Design Systems:
Managed teams building a design system spanning multiple products to ensure consistency and reduce rework
Global Team Partner
Led cross-cultural design collaboration across distributed teams, aligning vision and execution.
Behavior Change Strategy
Defined experience models that use gamification and progression to support meaningful behavior change.
