Heidi Roux

UX & Product Design Leader

I'm a designer who cares deeply about the user's experience, whether that's a product architecture, a beautifully laid out page, or understanding what makes an interaction confusing. Years of working across apps, websites, branding, packaging, and more taught me that the primary goal of offering up a delightful experience doesn't change from medium to medium, they just wear different clothes.

I also step into leadershio roles as needed and I love to build teams, shape process, and mentor designers — because sometimes the most impactful thing a designer can do is help other people do it better too.



Design Strategy & Direction

Setting product design direction aligned to business strategy and user needs.



Player-coach & Talent Growth

Building high-performing teams through mentorship, clarity, and craft accountability.



Scalable Systems & Design Quality

Establishing design systems, governance, and workflows that scale across products.



Complex Product Execution

Designing structured workflows and enterprise interfaces in high-ambiguity environments.

Featured Case Studies

Behavior Change Strategy

Designed an engagement model that addresses long-term motivation and sustained user return.

View

Daily Habits to Pathways

Transforming habit tracking into a guided, gamified learning experience that builds momentum over time.

View

Making Research Part of the Process

Built UX research practice to shift product direction from assumptions to evidence-based decisions.

View

Player-Coach & Impact

AI in UX Workflows

Introduced AI-assisted workflows to accelerate research, exploration, and early experience prototyping.

Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Led cross-cultural design collaboration across distributed teams, aligning vision and execution.

Behavior Change Strategy

Defined experience models that use gamification and progression to support meaningful behavior change.

A Little About Me

I help teams turn insight into clear, engaging experiences through strong strategy, thoughtful systems, and human-centered craft.